Case Study #1
Southbay City Connectivity Campaign
Background
In conjunction with the official opening of the 2nd Penang Bridge,
Mah Sing Penang appointed us to develop a full marketing campaign
for Southbay City, their integrated development next to the 2nd
Penang Bridge.
Solution
We developed a month-long advertising campaign to celebrate the momentous
event and Southbay City’s new identity. Under the event tagline
‘Historical Jubilation’, we created a masthead along with a series of impactful
print ads that incorporated the development’s selling points and the client’s
event activities each weekend. From there, we came up with all the
communication collaterals.
What we delivered
Full conceptual and creative direction, masthead, series of print ads, newsletter,
outdoor materials, online communication.
Outcome
The campaign was a tremendous success, as reflected in the sales for Southbay
City throughout the month.
Case Study #2
Giant Kids Run & Family Fun Day
Background
We have handled the annual advertising campaign for the nation’s
only kids marathon since its conception in 2011. For its 4th
installment, Giant Malaysia wanted the event to be bigger and
better than ever.
Solution
To enhance the event objectives of fostering family bonds
and national unity, we worked alongside our event partner
to incorporate a family carnival as well as new activities
such as the long jump and Costume Fun Run. We produced the
A&P materials for all stages of the event, from the re-design
of the masthead to the in-store promotion, race day kits and
everything in between.
What we delivered
New event direction, masthead, print ads, registration flyers,
point-of-sale, outdoor materials, web design, event collaterals.
Outcome
The turnout for Giant Kids Run & Family Fun Day 2014 was significantly
higher than previous years. Our client was satisfied with the great response.
Case Study #3
Nutrigen Promotional Materials
Background
We have worked with Mamee on their in-store promotional projects for Nutrigen
cultured milk drink, whether it is to design their free gifts or create vibrant,
catch visuals with special promotional messages that would appeal to shoppers and
boost sales.
What we delivered
Packaging, posters, point-of-sale and other collaterals as required.
Case Study #4
NUTOX Oxyfusion Rebranding
Background
We were assigned to give NUTOX Oxyfusion, a lesser known product of
Tonkatso at the time, a fresh new look and run its full communication
campaign to boost sales and create brand awareness.
Solution
Armed with our full communication strategy, we sourced Bernice
Liu as its celebrity brand ambassador to convey youth, positivity
and wholesomeness. As its dedicated agency, we did everything from
the writing and directing of the TVC, to the design revamp, tagline
and production of marketing collaterals for the week-long roadshow
at One Utama.
What we delivered
Conceptual and creative direction, brand identity, packaging, print
ads, advertorial, TVC, digital imaging, outdoor materials, POSM.
Outcome
Nutox Oxyfusion is now a familiar name and well known skin care
product amongst Malaysians.
