Case Study #4
NUTOX Oxyfusion Rebranding
We were assigned to give NUTOX Oxyfusion, a lesser known product of Tonkatso at the time, a fresh new look and run its full communication campaign to boost sales and create brand awareness.
Armed with our full communication strategy, we sourced Bernice Liu as its celebrity brand ambassador to convey youth, positivity and wholesomeness. As its dedicated agency, we did everything from the writing and directing of the TVC, to the design revamp, tagline and production of marketing collaterals for the week-long roadshow at One Utama.
What we delivered
Conceptual and creative direction, brand identity, packaging, print ads, advertorial, TVC, digital imaging, outdoor materials, POSM.
Nutox Oxyfusion is now a familiar name and well known skin care product amongst Malaysians.