Case Study #2

Giant Kids Run & Family Run Day 2014

Background
We have handled the annual advertising campaign for the nation’s only kids marathon since its conception in 2011. For its 4th installment, Giant Malaysia wanted the event to be bigger and better than ever.

Solution
To enhance the event objectives of fostering family bonds and national unity, we worked alongside our event partner to incorporate a family carnival as well as new activities such as the long jump and Costume Fun Run. We produced the A&P materials for all stages of the event, from the re-design of the masthead to the in-store promotion, race day kits and everything in between.

What we delivered
New event direction, masthead, print ads, registration flyers, point-of-sale, outdoor materials, web design, event collaterals.

Outcome
The turnout for Giant Kids Run & Family Fun Day 2014 was significantly higher than previous years. Our client was satisfied with the great response.

Case Study #2

Giant Kids Run & Family Run Day 2014

Background
We have handled the annual advertising campaign for the nation’s only kids marathon since its conception in 2011. For its 4th installment, Giant Malaysia wanted the event to be bigger and better than ever.

Solution
To enhance the event objectives of fostering family bonds and national unity, we worked alongside our event partner to incorporate a family carnival as well as new activities such as the long jump and Costume Fun Run. We produced the A&P materials for all stages of the event, from the re-design of the masthead to the in-store promotion, race day kits and everything in between.

What we delivered
New event direction, masthead, print ads, registration flyers, point-of-sale, outdoor materials, web design, event collaterals.

Outcome
The turnout for Giant Kids Run & Family Fun Day 2014 was significantly higher than previous years. Our client was satisfied with the great response.