Background
In conjunction with the official opening of the 2nd Penang Bridge, Mah Sing Penang appointed us to develop a full marketing campaign for Southbay City, their integrated development next to the 2nd Penang Bridge.

Solution
We developed a month-long advertising campaign to celebrate the momentous event and Southbay City’s new identity. Under the event tagline ‘Historical Jubilation’, we created a masthead along with a series of impactful print ads that incorporated the development’s selling points and the client’s event activities each weekend. From there, we came up with all the communication collaterals.

What we delivered
Full conceptual and creative direction, masthead, series of print ads, newsletter, outdoor materials, online communication.

Outcome
The campaign was a tremendous success, as reflected in the sales for Southbay City throughout the month.