Case Study #3
Nutrigen Promotional Materials
Background
We have worked with Mamee on their in-store promotional projects for Nutrigen
cultured milk drink, whether it is to design their free gifts or create vibrant,
catch visuals with special promotional messages that would appeal to shoppers and
boost sales.
What we delivered
Packaging, posters, point-of-sale and other collaterals as required.
Case Study #3
Nutrigen Promotional Materials
Background
We have handled the annual advertising campaign for the nation’s
only kids marathon since its conception in 2011. For its 4th
installment, Giant Malaysia wanted the event to be bigger and
better than ever.
Solution
To enhance the event objectives of fostering family bonds
and national unity, we worked alongside our event partner
to incorporate a family carnival as well as new activities
such as the long jump and Costume Fun Run. We produced the
A&P materials for all stages of the event, from the re-design
of the masthead to the in-store promotion, race day kits and
everything in between.
What we delivered
New event direction, masthead, print ads, registration flyers,
point-of-sale, outdoor materials, web design, event collaterals.
Outcome
The turnout for Giant Kids Run & Family Fun Day 2014 was significantly
higher than previous years. Our client was satisfied with the great response.